Bottom line: Nitrogen is the right choice if you want a full advisor platform where the website widget is one feature among many — portfolio analysis, proposal generation, stress testing, and client communication all included. PocketRisk is the right choice if you specifically need a rigorous, compliance-first risk tolerance questionnaire that generates defensible documentation, at a lower price point.
For lead capture alone, Nitrogen's Risk Number widget has the better prospect UX. For compliance documentation, PocketRisk's 25-question methodology is the more defensible tool.
What they actually do
Both tools put a risk tolerance questionnaire on your financial advisor website. Prospects complete it, see their result, and you receive their contact information — a lead with context instead of just a name and email.
The difference is scope and methodology.
Nitrogen (formerly Riskalyze — it rebranded in 2023) is a full advisory platform. The website widget is the public-facing tip of a much larger product: portfolio analytics, proposal generation, stress testing, model marketplaces, and client communication tools. For most advisors, the Risk Number widget is how prospects enter the funnel. What happens after they're clients is where the platform really runs.
PocketRisk is a standalone questionnaire. It doesn't try to be a CRM or portfolio tool. It's a 25-question psychometric risk assessment that generates a compliance-ready PDF summary — built specifically for advisors who need their risk tolerance process to hold up to a FINRA review.
Nitrogen
The prospect experience starts with six questions. Nitrogen frames them around loss tolerance — how much of a short-term drop in a hypothetical portfolio the prospect can stomach. The algorithm maps the answers to a Risk Number from 1 to 99. The lower the number, the more conservative. A prospect who can't sleep through a 20% drawdown scores differently than one who can hold through a 40% drop.
The visual result is clear: the prospect sees their number, sees what it means in terms of risk profile, and has to share their email to get the full breakdown. That's the lead. They've answered real questions, gotten a real result, and handed over their contact information in exchange for something they can understand.
What advisors see on the back end: the prospect's answers, their Risk Number, their contact details, and — for advisors already running Nitrogen — a profile that links directly to portfolio analytics. A prospect who answers 6 questions gives you enough to walk into the first call prepared. You know their tolerance before they say hello.
Beyond the widget, the Nitrogen platform covers:
- Portfolio stress testing (event-based and custom scenarios)
- Automated proposal generation with risk-aligned model recommendations
- Client-facing Risk Number tracking over time
- Model marketplace for third-party strategies
- Orion, Redtail, Wealthbox, and major custodian integrations
If you're already using Nitrogen as your platform, adding the website widget is a no-brainer — you're already paying for it. If you're not, you're buying the platform to get the widget, which is a different calculus.
Pricing: ~$99/month for entry-level access. Full platform pricing scales with firm size and feature tier.
Best for: Advisors and small firms who want a complete advisory tech platform. The website widget captures leads. The rest of the platform works them into clients and manages them long-term.
PocketRisk
PocketRisk takes the opposite approach to Nitrogen. Where Nitrogen asks 6 questions optimized for UX speed and lead capture, PocketRisk runs 25 questions built on behavioral finance research. The methodology is psychometric — it assesses risk attitude, risk capacity, and risk composure as separate dimensions rather than collapsing everything into a single number.
The output isn't a gamified score. It's a structured assessment with three risk dimensions, a composite profile, and — critically — a PDF report formatted for inclusion in a client compliance file. An advisor who gets pushback from their compliance officer on "what documentation do you have for this client's risk profile?" has a PocketRisk report as the answer.
The embed on your website works the same way as Nitrogen's widget at a functional level — you drop in an embed code, prospects complete the questionnaire, you receive their answers and contact info. The prospect experience is longer: 25 questions versus 6. That's a tradeoff. A longer questionnaire filters out tire-kickers. Someone who completes 25 questions about their financial situation is more committed than someone who answers 6.
Compliance angle: PocketRisk generates a report that includes the client's full answers, their assessment across all three risk dimensions, and a timestamp. For RIAs whose compliance process requires documented risk tolerance assessment at account opening, this is a more defensible artifact than a Risk Number screenshot.
Integrations: PocketRisk is primarily standalone. It connects to common tools through Zapier, but doesn't have the deep native integrations Nitrogen has with custodians and CRM platforms.
Pricing: $59/month.
Best for: Solo RIAs and compliance-focused advisors who need rigorous, defensible risk documentation and don't need a full advisory tech platform around it.
Head-to-head
| | Nitrogen | PocketRisk | |---|---|---| | Questions | 6 | 25 | | Methodology | Loss-tolerance score | Psychometric (3 dimensions) | | Lead capture | Yes — email gate before results | Yes — contact before full report | | Prospect UX | Fast, gamified, clear result | Longer, structured, more thorough | | Compliance output | Risk Number + answers | PDF report (3-dimension breakdown) | | Platform scope | Full advisor platform | Standalone questionnaire | | Native integrations | Orion, Redtail, Wealthbox, custodians | Zapier-based | | Price | ~$99/month | $59/month |
Which one to choose
Choose Nitrogen if:
- You want one platform that handles risk assessment, portfolio analysis, and client proposals
- Lead capture UX is the priority — 6 questions is a lower barrier for a cold website visitor
- You're already part of the Nitrogen/Riskalyze ecosystem (existing clients, existing workflows)
- You want deep integrations with your custodian or CRM
Choose PocketRisk if:
- Compliance documentation is the primary reason you're adding a risk tool — you need a PDF with documented methodology
- You want a standalone questionnaire without paying for a full advisory platform
- Your compliance officer has specific requirements around risk tolerance documentation depth
- Budget is a constraint and you don't need the broader platform
A note on lead capture specifically
Both tools can generate leads from your website, but they're not equal on that dimension.
Nitrogen's 6-question format is better for cold website traffic. A prospect landing on your site from Google or a referral link will finish 6 questions. Some won't finish 25. The Risk Number is also a memorable, shareable result — prospects talk about it with spouses, refer to it in follow-up calls, bring it up as a starting point in your first meeting.
PocketRisk's 25-question format works better when the prospect is already somewhat engaged — someone who found you through a referral, read your content, and is ready to spend 10 minutes on a real assessment. The output is more thorough, but the drop-off rate on 25 questions will be higher than on 6.
If your website generates cold traffic and you want to convert more of it into leads, Nitrogen's widget has the better first-impression UX. If you're using the questionnaire primarily as an onboarding step for referred prospects, PocketRisk's rigor is more appropriate.
For a broader look at lead capture tools designed for financial advisor websites, see Best Embeddable Tools for Financial Advisor Websites.
FAQ
Is Nitrogen the same as Riskalyze?
Yes. Riskalyze rebranded to Nitrogen in late 2023. Same product — the Risk Number questionnaire, portfolio analytics, proposal tools, and advisor platform.
Does Nitrogen's website widget capture leads?
Yes. The Risk Number widget is a public-facing embed that prospects complete on your website. They answer 6 questions, see their Risk Number, and share their contact information to get the full breakdown. You receive the lead with their risk profile attached.
Is PocketRisk compliant for FINRA and SEC documentation?
PocketRisk is designed for compliance-ready risk documentation and generates a structured PDF report. Whether it satisfies your specific compliance requirements depends on your firm's policies — confirm with your compliance officer before relying on it as your sole documentation tool.
Can I embed both tools on my website?
Yes. Both generate an embed code or link you can add to any page on your website — no developer required. Nitrogen's widget and PocketRisk's questionnaire both work on WordPress, Squarespace, Webflow, and most website builders.
Which is better for a solo RIA focused on compliance documentation?
PocketRisk. The 25-question psychometric methodology and compliance-formatted PDF report are built for exactly this use case. Nitrogen's 6-question format is better for lead capture volume; PocketRisk's format is better for documentation rigor.